Principles of Marketing University Guide Book For B.Com. 2 by M Khurrum Kashan Universal Publisher
This book is helpful for commerce students at B.Com, B.B.A, M.B.A as well as other professionals in the marketing field. The purpose of this book is to provide an introduction to the various elements of knowledge. It is meant for a wide audience of readers interested in gaining some understanding of the basics of marketing.
This book is written in accordance with the syllabus of The University of Karachi for B.Com, B.B.A and M.B.A students and divided into three sections.
Part A: Core Marketing Concepts.
Part B: Marketing Theories & Analyses.
Part C: Practical Cases and Examples
M Khurrum Kashan
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